Why does TikTok add watermarks in different positions?

TikTok might be shifting its watermark position to make content reuse less seamless — possibly as a way to protect originality or limit reposting on other platforms without credit. There's a chance it's done to gently encourage creators to stay within the app, keeping engagement where it started. The moving watermark could also make it harder for automated tools to crop or erase branding entirely. Somewhere in that tiny, flickering logo, maybe there’s more strategy than we notice maybe even an unspoken emoji smiling face behind the algorithm’s choices. It’s possible it’s not just about credit, but quiet control too.

They do this to make pruning more difficult. The watermark moves, so users can't easily make a repost without showing it. That's why tools like snaptik.cc are useful and they provide you with the original video without any watermarks, making it easier to reuse your own content without the weird cropping tricks.