Is organic reach still worth pursuing? Lately, I’ve been hearing a lot of people say organic reach is dead and you have to pay for

Organic reach is definitely harder than it used to be, but it’s far from dead. What’s changed is the need to be more strategic about how you earn that visibility. I saw https://www.linkedin.com/feed/update/urn:li:activity:7360705344219623424 this LinkedIn perspective that explains how organic and paid strategies should complement each other. Organic content builds credibility, nurtures communities, and gives your brand personality—it’s what convinces people to trust your paid ads later. Paid advertising, meanwhile, accelerates exposure and can target audiences more precisely. When used together, they create a flywheel effect: organic strengthens paid performance, and paid helps amplify organic content. For small businesses, this hybrid approach is usually the smartest use of resources.

Good question. Organic reach seems to be shrinking on many platforms.